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Media Campaign for the Vending Industry- Created for the National Automatic Merchandising Association. After Clark began working with the association, more media coverage appeared than at any time in the association’s history. Positive stories about advances in vending have appeared in publications ranging from USA Today, The Washington Post, and CNN to a feature on the CBS Early Show, The Secret Life Of, the New York Times and CBS Evening News. Positive segments on the vending industry have also aired on hundreds of television stations around the world.
Ayala's Herbal Water- Clark Communications was retained by Herbal Water, Inc., to help launch Ayala's Herbal Water, a new and unique functional beverage. Within eight months of its roll out, the beverage had been featured in all the relevant trade publications, been cited for several awards, and was already being recognized in mainstream publications across the country.
Balanced for Life- Created and implemented the vending industry’s Balanced for Life program designed to change the perception that vending is the cause of childhood obesity and instead position the industry as part of the solution. The campaign was unveiled at a press conference with Pro-football superstar Lynn Swann and resulted in thousands of articles across the country, including The Washington Post and USA Today, and hundreds of television stories including segments on CNN FOX News, MSNBC, and the CBS Evening News with Dan Rather. Today the campaign includes dozens of tools for members to share with their accounts including the new Fit Pick nutrition standard which was featured six times on the Jumbotron in Times Square.
Staples- Clark Communications works with non-profit Earth Force to help the organization generate media coverage about the environmental work of Staples Foundation for Learning. As part of the program, Clark Communications generates media coverage about the environmental 'good works' of school children in communities across the country. The program has been overwhelmingly successful, with articles and television stories appearing across the country recognizing both the students and the investment made by Staples' Foundations for Learning in our nation's youth.
General Motors- Clark Communications has worked with non-profit Earth Force since 2003 to generate media coverage about its partner General Motors and the company’s work teaching our nation’s youth the importance of protecting the environment. Annually, Clark is responsible for the media outreach for more than 40 events throughout the country which typically reaches an audience of more than 23,000,000.
FitPick- Clark Communications developed an industry wide campaign featuring colorful graphics to educate consumers about products that meet specific nutrition standards. The 'Fit Pick' campaign was so successful that it has been adopted nationwide by third parties, including Clark County, Washington and was featured during prime drive time on New York City’s Times Square Jumbotron.
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